This website is accessible to all versions of every browser. However, you are seeing this message because your browser does not support basic Web standards, and does not properly display the site's design details. Please consider upgrading to a more modern browser. (Learn More).


Posted Monday, August 30, 2004

e-mail E-mail this page   print Printer-friendly page


Ubisoft signs Natalie Denning for the launch of the official Playboy game

London, UK – 26 August, 2004 – Ubisoft, one of the world's largest video game publishers, today announced that it has signed a promotional partnership with model and Miss Playboy TV UK Natalie Denning for the launch of the forthcoming videogame Playboy: The Mansion.

Natalie recently featured in ITV's hit show Poor Little Rich Girls, where she swapped her glamorous London life for a world of blue rinses as a hairdresser in Liverpool. She is a renowned glamour girl and model who also bears this year's Miss Playboy TV UK crown.

As part of the partnership, Natalie's likeness will appear in the game, which launches for PlayStation 2, Xbox and PC CD-ROM on 5 November 2004.

Ubisoft will be working with Natalie on a series of promotional projects to aid the launch of the game, which include appearances at the forthcoming Gamestars Live consumer event from 1-5 September 2004 at ExCel in London's Docklands.

Consumers will have the opportunity to meet and have their picture taken with Natalie on the Ubisoft stand (D5) Wednesday 1st, Saturday 4th and Sunday 5th September at approximately 1.20pm.
Please note: the Playboy section of the stand will be open to over 18's only.

"It is great to be working with Natalie; we think she will bring lots of home-grown UK glamour to the game" said John Parkes, UK Marketing Director at Ubisoft

"I'm really excited to be involved with Playboy: the Mansion, I can't wait to see myself as a game character partying at the Mansion" said Natalie Denning "If you are an aspiring Hef, come play with me in November"

Natalie will also be carrying out a series of press interviews and photocalls to promote the game on Ubisoft's behalf.

Game Information

Playboy: The Mansion is Sims-style videogame where players assume the role of Hugh Hefner as he builds up his vast empire and expansive estate.
Meet beautiful celebs along the way like Carmen Electra and Natalie Denning and throw extravagant parties poolside.

Features of the game:
Build a publishing empire - Fame and fortune don't come easy. Manage a crack editorial staff, hustle celebrity interviews. Each month you'll invite women to stay at the Mansion, manage their Playmate training and oversee their sexy photo-shoots.
Construct a mansion - As your fame and wealth increase you'll be able to add tennis courts, game houses, aviaries, even the world-famous Grotto to your estate.
Live the Playboy lifestyle - What use is a stylish pad if you can't share it with hundreds of celebrity friends at one of your many glamorous parties? Life can be so tough.

Playboy: The Mansion will be available from the 5th November 2004. The game will be available on the PlayStation 2 and Xbox consoles as well as PCCD format priced at £29.99.
ELSPA Rating: Ages 18+


Got Feedback?
Send a letter to the editor.

Sign up for our free monthly newsletter.

Promote your brand at

Subscribe now: RSS news feed, plus free headlines for your site